Though not just in Chicago, the majority of the modeling industry is made up of commercial models, so if you are one, you probably won’t find yourself running out of commercial modeling jobs any time soon. That is because this type of modeling includes many fields, including such modeling fields as: catalogue, lingerie, makeup, plus-size, printwork and swimsuit models.
Basically, commercial models help sell products and sometimes even services to the public in Chicago. Sometimes the demand may rise and fall for different things as consumer trends change but there is always a need for someone that is willing to put in their efforts to be a commercial model in Chicago. Unlike high fashion models that model for fashion campaigns, a commercial model portfolio includes modeling for different platforms, such as billboards, commercials, magazines, newspapers and other kinds of advertisements. These are the aspects that modeling scouts look for.
So if you are ever in Chicago and you hear someone refer to a model or even yourself as being “too commercial,” you know now that it is just another reference for commercial modeling. To simply put it, being commercial means that you do not qualify for high fashion but are still good looking enough to be in the industry. Although not the highest paid type of model, commercial modeling can be a lucrative career and can be built up even on a social media platform, but in the same sense of anything else in the entertainment industry it can be very competitive too.